I’ll back up and point out that this isn’t about Princess Mononoke per se. I love that movie, but this is more about the studio. Studio Ghibli, aside from being fantastic, has a distinctly-recognizable style in the world of anime film production, which is a step up qualitatively from anime television production. Not that the latter doesn’t have great stuff, but when the budget of a 26-episode series gets shoved into a single film, there’s going to be a noticeable upgrade. Doubly-so from a studio anal on that front.
Basically, Studio Ghibli has a noticeable style. Specifically, they have a noticeable visual style, one that stays consistent from director-to-director. They even have a distinct colour style, courtesy of the late-Michiyo Yasuda, one they tried emulating with The Boy and the Heron. Studio Ghibli’s known for repeating what’s worked, and that includes being anti-A.I. If you want proof, the studio’s most-famous director, Hayao Miyazaki, once unloaded his thoughts when an animator suggested it as a test sample. If Miyazaki doesn’t approve, then the studio itself doesn’t approve!
Recently, an A.I. prompt of the “Distracted Boyfriend” meme, along with other famous images, with Studio Ghibli’s visual style was revealed. That alone should raise eyebrows, but the prompt also went viral. A.I. prompts of famous directors isn’t anything new: there was one of Lord of the Rings in the vein of Wes Anderson. But like with any prompts, there arise two issues. One centres around misunderstanding the IP, and the other centres around misunderstanding the limitations of A.I. Let’s tackle both.
For the former, transposing an IP into different styles might be “neat”, but it doesn’t do justice to the IP and what it’s being grafted onto. Going back to my above example, Wes Anderson and Lord of the Rings don’t mix, even if A.I. believes they can. Anderson, despite making cartoonish movies with silly premises, is a profoundly-depressing director. His movies tackle regret, loss, the destruction of innocence and other upsetting themes. Lord of the Rings, in contrast, is about war, the battle between good and evil and hoping for a better tomorrow. The two couldn’t be any more different.
It doesn’t end there. I’ve seen many A.I. grafts over the past few years, as if to suggest that “they fit perfectly”. It might be “cool” seeing Marvel characters as Harry Potter characters, but that doesn’t mean they could work together in practice. This isn’t childlike roleplaying, where you pretend that unrelated IPs exist on the same plane. Ignoring cost limitations, thematic appropriateness is a big concern here.
That gets lost with A.I. mash-ups, leading back to Studio Ghibli. It might be funny to see Studio Ghibli-esque character designs overlaid with a meme, but it disregards the nuances of this mash-up. Studio Ghibli movies aren’t about petty romance and jealousy, that does them a disservice. And the “Distracted Boyfriend” meme is a series of stock images telling a story about toxic masculinity. If you don’t believe me, Google where the series ends narratively.
It doesn’t end there. I’ve seen many A.I. grafts over the past few years, as if to suggest that “they fit perfectly”. It might be “cool” seeing Marvel characters as Harry Potter characters, but that doesn’t mean they could work together in practice. This isn’t childlike roleplaying, where you pretend that unrelated IPs exist on the same plane. Ignoring cost limitations, thematic appropriateness is a big concern here.
That gets lost with A.I. mash-ups, leading back to Studio Ghibli. It might be funny to see Studio Ghibli-esque character designs overlaid with a meme, but it disregards the nuances of this mash-up. Studio Ghibli movies aren’t about petty romance and jealousy, that does them a disservice. And the “Distracted Boyfriend” meme is a series of stock images telling a story about toxic masculinity. If you don’t believe me, Google where the series ends narratively.
The other issue with these mash-ups involves the limitations of A.I. Ignoring how A.I. can’t get fingers and toes right (yet), A.I. doesn’t create, it mimics. And it mimics poorly, taking preexisting art and diluting it into less-impressive versions. There was a video circulating a while back involving A.I. creating a fancy hotel with anthropomorphic cats, and one of the stills copied a shot from Baz Luhrmann’s take on The Great Gatsby. Irony aside, as that story’s a commentary on excess, it shows how unoriginal A.I. is.
That’s what’s at stake. We complain in science-fiction about the “dangers of sentient A.I.”, but we should instead pivot to the laziness of concurrent A.I. A.I. has limitations, and they’re seen in how it’s exploited by hacks. Never mind that it’s been trying to replace real, thinking humans, hence the recent string of Hollywood strikes, it lacks the ability to think and behave like an actual person (for now). By making an A.I. prompt of a meme, one with Studio Ghibli-style faces, that lack of creativity’s reinforced.
I should mention that Studio Ghibli won’t accept this lying down. Ignoring how overprotective they are of their IP, such that they’ve engaged in draconian takedowns of movies and music without consent, Hayao Miyazaki sent a katana to Harvey Weinstein in 1999 as a warning to not edit down Princess Mononoke. If a then-largely unknown director in North America could issue such a powerful threat, I guarantee you they’ll be after this A.I. prompt. Especially given Miyazaki’s views on A.I.
That’s what’s at stake. We complain in science-fiction about the “dangers of sentient A.I.”, but we should instead pivot to the laziness of concurrent A.I. A.I. has limitations, and they’re seen in how it’s exploited by hacks. Never mind that it’s been trying to replace real, thinking humans, hence the recent string of Hollywood strikes, it lacks the ability to think and behave like an actual person (for now). By making an A.I. prompt of a meme, one with Studio Ghibli-style faces, that lack of creativity’s reinforced.
I should mention that Studio Ghibli won’t accept this lying down. Ignoring how overprotective they are of their IP, such that they’ve engaged in draconian takedowns of movies and music without consent, Hayao Miyazaki sent a katana to Harvey Weinstein in 1999 as a warning to not edit down Princess Mononoke. If a then-largely unknown director in North America could issue such a powerful threat, I guarantee you they’ll be after this A.I. prompt. Especially given Miyazaki’s views on A.I.
I don’t think people using these prompts understand what Studio Ghibli is. They might make animated movies, but several of them are mature, dark and depressing. Princess Mononoke aside, Grave of the Fireflies is 80+ minutes of a 4 year-old girl starving to death in WWII Japan. Even with their “family-friendly” movies, like My Neighbor Totoro and Kiki’s Delivery Service, mortality and burnout are discussed in ways Disney wouldn’t dare. Studio Ghibli doesn’t warrant being mocked with A.I.
Above everything, this ordeal feels tacky. You made A.I. copy a meme with an anime skin? Okay? Why’s that impressive? And why should I care?
I don’t want people to think I’m anti-A.I. I’m not. But it should be utilized correctly, and it needs to be guided by human hands. Cheap, unoriginal prompts like these do neither, and it’s time people called them out. We deserve better, “humorousness” be damned!
Above everything, this ordeal feels tacky. You made A.I. copy a meme with an anime skin? Okay? Why’s that impressive? And why should I care?
I don’t want people to think I’m anti-A.I. I’m not. But it should be utilized correctly, and it needs to be guided by human hands. Cheap, unoriginal prompts like these do neither, and it’s time people called them out. We deserve better, “humorousness” be damned!