Leave it to gamers to find something (legitimate) to be angry about. The Switch 2 debuts later this year at an astounding $450 US, making it the most-expensive console in the company’s history. This isn’t factoring in the exchange rate to CDN, which, when considering our weak currency right now, pegs it at closer to $620. Terrific! And the internet let it be known they weren’t happy during Nintendo’s livestream, with demands to “Drop the price!” being frequently spammed. Ignoring how Nintendo of America has no sway in pricing, it’s easy to sympathize. Why so expensive?
The issue here lies with geopolitics. The world’s currently stuck in a major tariff war, thanks to a certain American leader. It was recently revealed, during “Liberation Day”, that tariffs for every country around the world, with several exceptions, as well as some non-countries, would be enacted. Among these included Canada, Japan, China and Vietnam. The Asiatic countries appeared to be hit hardest, with Vietnam getting slapped mercilessly. Naturally, these countries slapped tariffs in turn. Isn’t life grand?
The surge in pricing, therefore, isn’t accidental. It sucks, but that’s how tariffs work. Contrary to misconceptions, a tariff’s an import tax the consumer, not the supplier, pays. And given how inflation’s already quite a doozy, this additional tax has contributed to the sales price of the Switch 2. Factor in Japan’s currently-weak Yen, which hasn’t been adjusted for inflation, and you see the problem. After all, someone’s got to foot the bill!
If I’m sounding cynical, it’s not because I don’t feel burned. Nintendo might be out to make a profit, but they’re not bleeding financially. A recent audit of Japanese companies showed that Nintendo had no significant debts to speak of, thanks to the Switch’s success. They can afford to operate at a loss with the Switch 2, even if the console’s not immediately profitable. I know Nintendo wants a return on their investment immediately, but consumers coughing up that much money for a video game console, especially with the cost of living, is a big ask. Especially when they pride themselves on affordability.
While it’d be nice for Nintendo to eat the tariffs, we don’t live in a world where companies sacrifice their bottom-line for their consumers. This is another example of that. The tariffs suck, and we’re starting to see the consequences. But it’s not only The US: Canada’s also being impacted here. This is on top of our Dollar, with the exchange rate being absolutely brutal. Together with Ontario’s 13% HST, it’s likely that the $620 cost will be a ballpark, not an exact. It’s for that reason that I’ll hold off on immediately getting a Switch 2, especially when I have Switch games I want to play.
Yes, these tariffs suck. I get it. However, we shouldn’t be surprised. People knew going into the 2024 elections that this’d happen should Donald Trump become president again. We knew…yet Americans decided the price of eggs mattered more. This is a natural consequence of that shortsightedness. It’s a consequence that’s bleeding into other countries.
While it’d be nice for Nintendo to eat the tariffs, we don’t live in a world where companies sacrifice their bottom-line for their consumers. This is another example of that. The tariffs suck, and we’re starting to see the consequences. But it’s not only The US: Canada’s also being impacted here. This is on top of our Dollar, with the exchange rate being absolutely brutal. Together with Ontario’s 13% HST, it’s likely that the $620 cost will be a ballpark, not an exact. It’s for that reason that I’ll hold off on immediately getting a Switch 2, especially when I have Switch games I want to play.
Yes, these tariffs suck. I get it. However, we shouldn’t be surprised. People knew going into the 2024 elections that this’d happen should Donald Trump become president again. We knew…yet Americans decided the price of eggs mattered more. This is a natural consequence of that shortsightedness. It’s a consequence that’s bleeding into other countries.
If anything, this is a wake-up call that tariffs are bad on principle. It’s not like they haven’t been bad before, The Smoot-Hawley Act prolonged The Great Depression, but people have to be reminded of this now. Especially in The US, where people vote against their best interests regularly. Tariff wars are loser wars, and the consumer pays the biggest price. Nowhere is this more-apparent than the Switch 2’s price tag. Sorry.
Honestly, gamers should become more politically-active. We don’t normally think about local and federal politics, but geo-affairs impact us, for better or worse. This is yet another example of that. And it’ll only get worse. I hate it, but it’s a reality.
What can we do? For starters, gamers should make their voices known. And not at Nintendo employees, because that’s unhelpful. Rather, they should make their case to politicians. It doesn’t matter which political party they belong to, they represent us. Specifically, American gamers should let American politicians know they’re unhappy, as they have more sway than anyone else. I don’t care how, but it should happen.
Honestly, gamers should become more politically-active. We don’t normally think about local and federal politics, but geo-affairs impact us, for better or worse. This is yet another example of that. And it’ll only get worse. I hate it, but it’s a reality.
What can we do? For starters, gamers should make their voices known. And not at Nintendo employees, because that’s unhelpful. Rather, they should make their case to politicians. It doesn’t matter which political party they belong to, they represent us. Specifically, American gamers should let American politicians know they’re unhappy, as they have more sway than anyone else. I don’t care how, but it should happen.
Also, gamers need to understand that Nintendo has their hands tied. They've moved their manufacturing facilities to Vietnam to circumvent Chinese tariffs. Unfortunately, Vietnam was hit with 46% tariffs. Ergo, it didn’t even up mattering. It’d be nice if Nintendo ate the cost of these tariffs, but I also wish the wealthy paid their fair share in taxes. We know that’s not happening.
I want to reiterate that I understand the frustration here. I don’t want to pay $620 for hardware! I hope that either the tariff war’s rethought, or the Switch 2’s price drops to something more reasonable. Because while the tariffs aren’t shocking, the display of greed is a problem. Nintendo’s been around since 1889. They know when to adapt. Their inability to read the room, or the consumer’s wallet, is, therefore, a real problem.
However, gamers need to be realistic when it comes to complaining about the Switch 2. This isn’t entirely Nintendo’s fault. They can only mitigate so much damage. This is really the end-result of a president with a huge ego. If change is to happen, it’s best to start there. That’s more important than the Switch 2’s price tag being too expensive, truthfully.
I want to reiterate that I understand the frustration here. I don’t want to pay $620 for hardware! I hope that either the tariff war’s rethought, or the Switch 2’s price drops to something more reasonable. Because while the tariffs aren’t shocking, the display of greed is a problem. Nintendo’s been around since 1889. They know when to adapt. Their inability to read the room, or the consumer’s wallet, is, therefore, a real problem.
However, gamers need to be realistic when it comes to complaining about the Switch 2. This isn’t entirely Nintendo’s fault. They can only mitigate so much damage. This is really the end-result of a president with a huge ego. If change is to happen, it’s best to start there. That’s more important than the Switch 2’s price tag being too expensive, truthfully.